Maybe it is the bright white snow falling outside my Colorado home or maybe it is every design magazine, but I see white. The trend, if we can call it that, in kitchens right now is white. White, white, white. Just like this beautiful snow. But unlike this Colorado snow I don’t think the white kitchen “trend” is going anywhere anytime soon. The snow will melt by tomorrow in the gorgeous Colorado sunshine, but new white kitchens are here to stay.

You might like a gleaming white kitchen or you may find comfort in warm, wood grain cabinets. Neither is right or wrong. That is the beauty of custom interior design. You get to choose.

Why are some clients choosing white, white, white in their home design? Here are 5 reasons why:

1. White offers a neutral color pallet.

White is a neutral color. It offers a blank canvas available for the addition of other colors.

If you went to an art supply store and bought a canvas to start painting, what color would it be? It would be white. So the idea that a white kitchen offers you a neutral starting point definitely makes sense.

2. There are a billion whites.

If you tell a house painter or interior decorator, “Just paint it white.” Their head might explode. There are a lot of different shades and “colors” of white. Warm, cool, bright, subtle.

With the wide variety of white available, you are able to pick a white that works perfectly for your individual needs and tastes.

The advances in technology for color matching offers you the peace of mind to know that your whites will match or that your white fits nicely into the color scheme for your interiors.

3. It feels clean.

One reason people are often drawn to white is because it feels clean. It feels fresh and unblemished.

If this is the first time you have built a custom home or even if you’ve had the pleasure before, now is great time to use white. On your cabinets, your tile, your walls.

Because your home is all new–brand new–every surface in your custom home is brand-spanking new and clean. It is a great feeling to start with gleaming white. Buying resale doesn’t offer the same opportunity to do that.

4. More colors to add to the white than ever before.

If you don’t have a favorite color yet, you’re not trying hard enough. There are 2,310 colors in the Pantone FHI Color Guide for fashion, home, and interiors.

This massive variety of colors gives you more options for a smart, colorful custom home than ever before. Beyond paint color, there are colorful options for your:

  • Granite or quartz countertops
  • Window coverings
  • Glass backsplashes
  • Home décor
  • Interior design
  • Furniture
  • Interior Lighting
  • Exterior Lighting
  • Flooring
  • Appliances
  • Fireplaces
  • Custom artwork
  • Cabinet hardware

White offers a blank canvas for any of the 2,310 pops of color you wish to add to your new home.

5. It is classic.

White may feel like a trend because it everywhere right now, but white is classic.

Farmhouse style is getting a lot of attention, which may feel like white is “trending” but consider the source. Farmhouses have existed since the dawn of American history. Want to trace white design back a bit further? How about Roman history and that somewhat famous building, The Coliseum? It wasn’t built on trend.

White is a classic. And like all classics it stands the test of time or … it is not a classic. White passes the test.

Ah, the bright white, white, white of new kitchens. If you haven’t seen it popping up everywhere from TV commercials to magazines, now you will. Feel free to blame me when this happens.

This classic color is a great choice today and will be tomorrow and after tomorrow’s tomorrow.

But you don’t have to love or embrace white. Ever. One of the many exciting benefits of building a custom home is the freedom to choose what brings you joy. Choose the colors you are drawn to and want to surround you in your home. Whatever makes you happy.

Bill Herebic is a 4th-generation custom homebuilder in Colorado. Bill’s decades of hard work and honesty mean clients and tradesmen love to work with him resulting in every home being done on time or early for 35 years and counting.